BumBumz Launch
The ask:
Catapult BumBumz into the limelight and make it a household name among plush toy fans across the UK, US, Germany & Benelux.
Insight
Social listening uncovered a very Gen Z flex: owning your quirks before anyone else can.
Self-deprecation has become self-expression. Worn like a badge, not a flaw.
Communities now form around a single defining trait.
Identity isn't just felt anymore. It's performed, shared, and worn loud.
Strategy
Prepare to be obsessed (and don’t get FOMO)...
They might just become your entire personality.
We leaned into that relatability, having influencers identify which BumBumz character matched their own personality, or a friend's, then built content around those parallels, encouraging audiences to start (and show off) their own bespoke collections.
This included;
Strategy-led workshops to help the client define the product positioning and its tone of voice.
Global playbook for Jazwares internal teams to use during the launch as a brand bible for market synergy.
Creative solutions for the BumBumz brand, ranging from 3D Stop Motion Brand Ad, Social Media Activations, PR Stunts & Activations.
