Bitzee Launch
The ask:
Get Bitzee everywhere and make it the
fad (toy) of the year.
Insight
Gen Z is falling back in love with toys and craving nostalgia.
And Gen Alpha are following their every move.
Toys might seem like a ‘distraction’, but Bitzee flips that.
Tapping out is the point, a small rebellion against the endless scroll.
Strategy
We crafted a unique Bitzee box, featuring bespoke collectible cards, cute custom stickers and pins (along with a secret message). Within, influencers found their very own Bitzee to tap, grow and enjoy in their chosen moments of pause.
Our goal was to get it in the hands of the TikTok storytellers of today. We worked with macro, mid and micro creators to drive buzz around the product and showcase The World of Bitzee. The more elements you unlock, the freer you feel!
